If they don’t see hear or read, how will they know? Our Media Relations team is responsible for moderating communications between the athlete and various media outlets such as newspapers, magazines, blogs, radio and television stations. They are responsible for informing the media when something new happens within the athlete or providing a beneficial story for the fans. We use press releases, media event and broadcasts to improve relationships with media sources and journalists to obtain optimum media coverage for our athletes. We have one of the strongest and deepest media relationships in the nation, if not the world.