Defining Sports Marketing is one of the nation’s premier sports marketing agencies, concentrating on bridging the gap between Athletes, Businesses and the Community.
We increase athlete marketability through extreme strategic plans created for each individual client. We focus on the critical aspects of: community relations to help our clients give back. Public Relations, with one of the best PR teams in the nation, to tell real life stories of our clients, and reaching out to our fans through Digital Marketing, to enhance and improve fan loyalty and sponsorship relationships.
We manage off-court business affairs for former and current professional athletes of all sports; with focus on broadcasting, securing endorsements, personal appearances, speaking engagements, memorabilia signings, developing business to athlete relationships, sports camps and events.
Our number one focus is on community. We believe in bridging the gap with positive athletes who are role models on and off the court. Defining Sports understands that Corporate America is much more willing to work with athletes who are willing to making a difference within the community.
Defining Sports wants the student-athletes of today to stay focused on their goals and for tomorrow without being distracted by Drugs, Violence, Sex, Gangs, Alcohol which could lead them to a lifestyle of the unfortunate, prison or even death. We want to motivate, inspire and provide a positive image and brand for our clients’ fans, business support system and the organizations that they represent while stepping into the community making a difference. That’s Defining Sports!
PUBLIC RELATIONS
The Public Relations (PR) team of Defining Sports is dedicated to helping our clients reach their fans and tell their stories through all available channels including traditional media as well as digital platforms. We provide creative public relations programs that are specifically tailored for each athlete. We have designed a powerful visibility program that creates brand buzz in all forms of media. Our public relations packages are the best way to build an athlete’s brand with an experienced team leading the way.
Defining Sports approaches public relations with a matchless strategy in place for each of our clients, based on their interests, character and preferred commitment. Each client is assigned a publicist who works with them throughout their term. Our PR team is simply one of the best in the industry and has relationships with all major and local conventional media outlets across the country; which enable our clients to receive the best off the court exposure possible.
MARKETING
We are highly focused on business partnerships and opportunities for our clients at Defining Sports. Athletes with a strong and positive brand have opportunities to participate in long-term business partnerships that can produce revenue far beyond their playing careers. Our system consists of a team of significant decision makers at most major sponsors, including but not limited to: Chick-Fil-A, Papa John’s, Coca Cola, Pepsi, Red Bull, Krispy Kreme and many others.
We offer a wide range of marketing services including branding, consulting, journalistic, event planning, graphic design, web development, public relations, social media and promotional services. We have extensive experience working with athletes, including some of the most admired athletes of our time.
DIGITAL MARKETING
We control a broadcasting platform that provides results by connecting our clients directly to their fan base, through media and sponsors. Each client will stay connected with their supporters and fans via multiple digital channels and have access to up to the minute news from their selected athlete’s social media and digital marketing tools, such as, but not limited to: YouTube, Facebook, Twitter, MySpace, Flickr, Blog, Websites and more.
COMMUNITY AFFAIRS
Giving back is our duty, stepping off of the court and on to the door steps of those who need inspiration and motivation within their lives. We believe our clients are the ones who are devoted towards making a positive impact in the lives of many. We want to strive to get into the schools, churches, community centers, etc.
Defining Sports sits down with our clients and help them form foundations for their own inventiveness, and find considerable partners who they are most engrossed in, supporting them in making professional decisions regarding benevolent plans and goals, and helping promote and educate others about real life issues and situations (i.e.: HIV/AIDS, Hunger, Anti-Bullying, Gang Violence, etc.)
For years, we have established, managed and operated sporting events, programs and bookings for former and current professional athletes in the National Basketball Association, National Football League, Major League Baseball, Women’s National Basketball Association and many other respected leagues.
- PUBLIC APPEARANCES
- AUTOGRAPH SIGNINGS
- GRAND OPENINGS
- MOTIVATIONAL SPEAKING
- EVENT PLANNING & MANAGEMENT
- LOGO & WEB DESIGN
- ENDORSEMENTS
- NON-PROFIT & CHARITY EVENTS
- PUBLIC SERVICE ANNOUNCEMENTS
- PRINT AND MEDIA ADVERTISEMENT
