About Us
The Legends HQ
Defining Excellence. Building Legacies.
DJ Fisher is more than a sports agent—he is a builder of legacies, a trusted advisor, and a visionary who has spent over two decades redefining what it means to represent athletes with purpose.
In 2005, driven by faith, conviction, and a belief that athletes deserved more than transactions, DJ founded Defining Sports, Inc. What began as a bold vision quickly evolved into a nationally recognized sports marketing and management agency built on integrity, excellence, and long-term impact. Under his leadership, Defining Sports, Inc. has become synonymous with strategic representation—successfully navigating careers, negotiating millions in endorsements, sponsorships and partnerships, and positioning athletes to thrive both during and long after their playing days.
Throughout his career, DJ Fisher has represented and advised some of the most accomplished athletes of this generation, who have reached the pinnacle of their sports. Yet, for DJ, the true measure of success has never been numbers alone—it is the lives changed, the doors opened, and the futures secured.
His influence extends far beyond the sports industry. DJ Fisher has been honored by President Barack Obama, Black Enterprise Magazine, and numerous political leaders and dignitaries for his leadership, entrepreneurship, and community impact. These recognitions reflect a career rooted not only in achievement, but in service—using access and influence to uplift others and create opportunities where none previously existed.
Guided by principle and driven by purpose, DJ Fisher continues to lead Defining Sports, Inc. with an unwavering commitment to excellence, mentorship, and generational impact. His mission is clear—to help athletes not only be Heroes In Sports, but Legends In Life!
let'S BREAK IT DOWN and make it simple.
Why Choose Defining Sports?
Choosing representation is one of the most important decisions an athlete will ever make. DJ Fisher and Defining Sports, Inc. are trusted by athletes and families who understand that success is not just about today—it’s about building something that lasts.
Proven Leadership. Real Results.
Founded in 2005, Defining Sports, Inc. has a long-standing track record of guiding elite athletes through the highest levels of competition. From Olympic gold medalists to professional champions, DJ Fisher has successfully negotiated eight-figure endorsement deals and strategic partnerships that elevate careers and create long-term value.
Representation With Purpose
At Defining Sports, Inc., athletes are not treated as transactions—they are stewards of influence. DJ Fisher believes representation is about trust, protection, and preparation. Every decision is made with the athlete’s future in mind, on and off the court, long after the final whistle.
A Network Built Over Decades
DJ Fisher’s influence extends beyond sports. His relationships span corporate boardrooms, media platforms, political leadership, and global brands. That access translates into opportunity—opening doors that most agencies simply cannot.
Recognized Excellence & Credibility
DJ Fisher’s leadership has been honored by President Barack Obama, Black Enterprise Magazine, and numerous organizations, political leaders and dignitaries. These recognitions reflect a career defined by integrity, impact, and respect at the highest levels.
Forward-Thinking in a Changing Game
The sports landscape is evolving, and Defining Sports, Inc. leads the way. From NIL strategy and brand development to media positioning and post-career planning, DJ Fisher ensures athletes are equipped for success in today’s game and prepared for life beyond it.
Legacy Over Lifestyle
While others chase visibility, DJ Fisher focuses on sustainability. His mission is to help athletes build generational success, protect their names, and leave the game—and their communities—better than they found them.