Our Passion, Your Purpose

Defining Sports, is a preeminent sports marketing agency with a proven track record and multi-millions of dollars in endorsement deals and partnerships. Since 2005, we are consistent with assisting our clients with the transition from being Heroes In Sports to becoming Legends In Life. Our results are felt intensely throughout the industry. Many agencies depend on us, while many players value us by not just relying on the inquires of those who want to work with our clients but creating opportunities for those who are unfamiliar with them.

 

HEROES
IN SPORTS
LEGENDS
IN LIFE.

333
Years Experience
500
FIRST ROUND PICKS
$ 193 M
ENDORSEMENTS
444
HALL OF FAMERS

IT IS GOOD TO BE SUCCESSFUL,
BUT IT IS GREAT TO BE
SIGNIFICANT.

Our Expertise

TAILORING INNOVATIVE MARKETING SOLUTIONS FOR PRO ATHletes

Your Influence

Today, every athlete has a platform for their voice to be heard without needing to step foot on a playing surface. We ensure our we are not letting the opportunities go to waste. Current and former pros have a platform to build their personal brands, secure endorsements, and progress meaningful social causes.

Your Legacy

Once in a while, an athlete comes along to captivate fans, inspire new generations and attain household-name status. Their sheer athleticism, accomplishments and larger-than-life personalities are unparalleled. But what happens when you combine that performance, tenacity and success with a drive to champion what’s right and improve people’s lives? We got you, we’ve got the answer. It’s in our slogan, “Heroes In Sports, Legends In Life!”

Your Brand

Athletes need a solid branding strategy to help rally their fans and increase their following. Branding gives fans something concrete to identify with and makes it easier to be recognized amidst the competitors. It’s much more than a simple logo, it’s a representation of what the athlete stands for.