HEROES IN SPORTS, LEGENDS IN LIFE.
MANAGING, MARKETING AND MENTORING PROFESSIONAL ATHLETES FOR 20 yEARS
For twenty years, Defining Sports has consistently defied the odds and destroyed the boundaries within the sports industry. As the driving force of ground-breaking marketing campaigns, endorsement deals and business development strategies, while making a massive community service impact to fill an unrivaled portfolio of results with the some of the most notable athletes and coaches in all of sports.
EXPERIENCED AND EQUIPPED
We make every Assist count
As an experienced team of professionals in the sports industry, we take pride in our ability to provide exceptional marketing and management services tailored specifically to professional athletes.
Our expertise in this field is unparalleled, and we are confident that we can help our clients secure some of the most lucrative and exciting deals in the industry.
With a track record of success, we are the go-to choice for anyone looking to maximize their earning potential and take their career to the next level.
We assist athletes to understand their strengths, passions, and values in building a successful brand. Before creating a branding plan, we analyze their audience and target markets. This includes considering the target market demographics, preferences, and behaviors to develop an effective branding strategy that aligns with their identity and values. Diligence and attention to detail are critical during the branding process to ensure long-term success.
Businesses and athletes are partnering up for mutual benefits beyond traditional endorsement deals. Through shared values, authentic connections, and collaboration in marketing, both can obtain increased exposure, enhanced reputation, and new opportunities. From social media campaigns to promotional events, the possibilities for business-athlete synergy are endless.
Our mission is to assist athletes in creating sustainable charitable programs aligned with their values and objectives. We believe in the power of sports to create positive change in communities and aim to empower athletes to make a lasting difference through guidance and resources.
THE FANS MATTER
Every fan can find somebody to relate to and identify with. The opportunity for each individual athlete is stronger than ever and that power is not going away. There are scores of fans now, and there will be more, who find their favorite athlete not through a highlight or live game, but through a brand and persona they get to know beyond the sport.
Brands Featuring Our Clients
We negotiate the best deals with high-profile companies and ensure that our athletes are protected and compensated fairly throughout the partnership. Our comprehensive service and commitment to our athletes have led to many long-lasting partnerships, which have increased their earnings and boosted their profiles in the sports industry.
Why Choose Us
It's good to be successful but it's great to be significant
Experience, dynamic network and creativity are indispensable for achieving greatness in any field. Those qualities provide a solid foundation of skills and bring a fresh perspective to problem-solving, resulting in exceptional outcomes that set us and our clients apart.