Providing the Queen, Victoria Vivians with the Key to the City, Annual Basketball Camp as well as a Community Unity Day.
Long before Sheryl Swoopes became the “Michael Jordan of Women’s Basketball” she was winning a state championship in her hometown. We were able to retire her high school jersey, get the basketball court renamed and set up an autograph signing with the local supporters.
Former NBA star Derek Anderson played basketball in college at Ohio State University and the University of Kentucky. In 1996, Anderson was part of the team that won the NCAA basketball championship. A year later, the Cleveland Cavaliers drafted him as the 13th overall pick; he played there until 1999. Anderson completed his NBA career with the Charlotte Bobcats in 2008. His new book is “Stamina,” an inspiring story of a child who went from someone who was sleeping in an abandoned apartment at the age of 11 to a champion in the NCAA, Olympics and NBA.
Boxing helped her overcome a painful childhood and earn the opportunity to compete at the London Games and becoming the first woman ever, in the history of the Olympic Games to represent the United States in the sport of boxing.
Hall of Famer and WNBA Legend, Sheryl Swoopes is the voice of herself, Sheryl Swoopes in The LEGO Movie 2: The Second Part. Defining Sports was able to lock in the deal with Warner Bros. Pictures, negotiate compensation by nearly 200% more than the initial offer.
Stephanie Durst, a 13-time All-American at Louisiana State University (LSU). Durstie helped lead the Lady Tigers to four National Titles – three indoor and one outdoor. After the United State Olympic Committee announced that BP, the Global Energy Firm, has joined its family of sponsors as the official USOC energy Partner. Stephanie Durst and Lolo Jones teamed up for a commercial, leading up to the Olympic Games.
How the most athletic player in WNBA history, Glory Johnson, balances life as a globetrotting professional basketball player as the mother of Ava and Solei.
The NBA on TNT delivers the most entertaining NBA coverage all season long, from prime-time matchups featuring the league’s biggest stars, to the Emmy® award-winning commentary from Ernie Johnson, Kenny Smith, Charles Barkley and Shaquille O’Neal. Including the game, “Who (He) They Play For”, featuring client, WNBA Star, Alex Harden sending a message to NBA Legend, Charles Barkley.
During her playing days at Louisiana Tech, Cheryl Ford developed a reputation as a fierce competitor on the hardwood as she earned All-American honors on her way to an all-star career in the WNBA.
The legendary Lady Techster forward returned to her hometown Boys and Girls Club of North Central Louisiana to host Cheryl Ford: Books and Basketball Weekend.
In 2007, Cheryl was nominated for the Nickelodeon Kids’ Choice Award as Favorite Female Athlete. Ford is a 3-Time WNBA Champion, WNBA All-Star Game MVP. She was a four-time WNBA All-Star and a two-time WNBA rebounding champion.
WNBA Champion and WNBA Rookie of the Year, Temeka Johnson is a central character in the book. She was happiest with a basketball in her hands. The story then puts Johnson in a position where as a young child, she needs to make a tough choice, one that could have a serious consequence-taking away her opportunity to play basketball. Understanding the importance of literacy, we were able to align Temeka Johnson and her book with her target markets.
As a longtime partner of the NCAA, Buick celebrates the achievements of all athletes. However, while over 40% of athletes are women, they get less than 10% of the media coverage. Being the brand with the largest percent share of female buyers, the mission is to help increase women’s visibility in sports by encouraging viewership, supporting initiatives that drive equity, and creating platforms for women to have meaningful conversations about the issues that face them. Defining Sports partnered with Buick and increased the initial offer of compensation for our client by 80%.
