case studies
RESULTS THAT MATTER
CASE STUDIES
TRAILBLAZER: AJ ANDREWS
Meet AJ Andrews, a trailblazing softball star and the first female Gold Glove winner who's taking the field by storm as she inked a deal with Marucci for their Echo fastpitch bat and exclusive glove.
HARDWOOD TO THE SILVERSCREEN
Hall of Famer, Sheryl Swoopes is featured in The Lego Movie 2: The Second Part. Along with Gary Payton, the film added fuel to the flame. The movie also snagged nominations and wins from the Nickelodeon Kids' Choice Awards, and People's Choice Awards
REGAN ADDING THE FLAVOR
Pro soccer star Regan Steigleder is kicking it up a notch by teaming up with SportCoffee, a high-energy coffee brand owned by none other than NFL Super Bowl MVP, Patrick Mahomes. With her skills on the field and charisma off it, Regan is a natural fit for the spotlight. Together, they're brewing up a winning combo that's sure to energize fans everywhere.
SUPERBOWL CHAMP, FOCUSED ON THE YOUTH
The Usama Young Youth Foundation, "Believe In U" is dedicated to empowering young minds through mentorship and community service. Partnering with Malin PR, the organization has made a significant impact on numerous student athletes by offering free football and cheer camps, fostering their growth and development in a supportive environment.
FIVE RINGS MEANS EVERYTHING FOR HARP!
NBA legends Scottie Pippen, Ron Harper, and Gary Payton recently discussed the historic 1995-1996 Chicago Bulls season, where they achieved a remarkable 72-10 record. a testament to our team's dedication and hard work. We had a strong squad with Michael Jordan, and our chemistry was unparalleled." Harper added, "Our defense was the key to our success, with an average of just 88 points allowed per game."
pEDALING INTO THE FUTURE WITH TREZURE
PEDEGO Bikes has teamed up with women's basketball star Trezure Jobe in a groundbreaking NIL deal. Now, you can ride like a pro on one of the nation's top e-bikes, just like Trezure. Experience the thrill of the open court on two wheels - speed, agility, and freedom.
A BURST OF STEPHANIE DURST
13-Time All-American track star Stephanie Durst is teamed up with BP Oil and her former LSU teammate, Lolo Jones, for an electrifying commercial ad that debut during the Olympics. Together, they're proving that with the right energy and dedication, anything is possible.
QUEEN UNDERWOOD - THE FIRST EVER tO DO IT
Queen Underwood, the ultimate trailblazer in women's boxing. She made history as the first woman to represent the US in the Olympic Games, paving the way for future female fighters. Her determination and skill in the ring are truly inspiring - a true champion and role model for women everywhere and she tells Anderson Cooper about it.
BECAUSE THE "BIG DAWG" SAYS SO
The one and only "Big Dawg" Antoine Carr; the NBA legend has partnered with Tad's Locker Room to bring you the hottest sports apparel and gear. When Antoine says it's fire, you know it's true - trust the Big Dawg. The #1 sports fan store in the Midwest!
aLEX ON THE NBA ON TNT WITH MESSAGE
Wichita State's all-time leading scorer was drafted into the WNBA by the Phoenix Mercury and they love her, but Alex Harden has a message for Phoenix resident and Hall of Famer Charles Barkley, She makes a surprise appearance on NBA on TNT with Shaquille O'Neal, Kenny Smith, Charles Barkley, and Ernie Johnson.
THE MISSISSIPPI QUEEN
Victoria Vivians partners with Texas Roadhouse to bring you the juiciest, highest-quality steaks in the game. As a steak love, she can attest that their lean cuts are absolute perfection. Whether fueling up for a big game or just enjoying a night out, Nothing like a Filet Mignon.
FROM DUNKS TO FASHION, JOEL THE POSTERCHILD
Joel Bolomboy, the 6'9 NBA star who's trading in his sneakers and jersey for urban fashion - sort of. When he's not slamming dunks, he's serving looks as the new face of The Lovello Co.'s urban fashion line. This high-flyer is taking his talents from the court to the fashion week, and trust us, he's got the style to slay the game. Tall, talented, and totally on-trend.
Bria Holmes, A Legacy of A Lifetime
Hillhouse High School has retired jersey number 23 in honor of WNBA star Bria Holmes. A standout player, Holmes led her team to three state titles and was ranked the #1 player in Connecticut by ESPN in 2012. She went on to sign with West Virginia University, guiding the Mountaineers to the NCAA Tournament three out of four years.
rAISED TO THE ROOF
In a tribute to her outstanding high school career, Brownfield High School retired jersey number 23 and court renaming acknowledging her pivotal role in the Lady Cubs' state championship team. This honor celebrated her achievements and was commemorated by her hometown of Brownfield, Texas.
ALLIE TEAMING UP WITH DR. DISH
Allie Ziebell, the nation's top three-point shooter, has collaborated with Dr. Dish to demonstrate the mechanics of a perfect jumper. Through this partnership, she showcases the proper technique, highlighting key elements such as balance, follow-through, and release. This educational showcase provides valuable insights for aspiring shooters, underscoring the importance of precision and practice in achieving shooting excellence.
a fOOTIE THAT KNOWS COMFORT
Embracing minimal footwear can be a game-changer for overall performance and wellbeing. Being a Pro Footie for the Kansas City Current, Regan Steigleder understands the importance of strong, agile feet. By partnering with Flux Footwear for their summer and winter campaigns, demonstrates the benefits of minimalist footwear in enhancing foot strength, balance, and flexibility. This approach not only elevates athletic performance but also promotes healthy foot development, applicable to everyday life.
vICTORIA VIVIANS AND MARCH MADNESS
During the NCAA Tournament, a poignant U.S. Army commercial featuring Coach K (Mike Krzyzewski) highlighted the significance of commitment to one's "uniform." The ad seamlessly wove together clips of dedicated basketball players, including NCAA legend Victoria Vivians, who led Mississippi State to back-to-back Final Four appearances. Through this narrative, the commercial underscored the value of devotion, perseverance, and teamwork, drawing parallels between the discipline required in sports and military service.
THE GREATEST RETURNS HOME TO INSPIRE
NCAA legend and WNBA star, Victoria Vivians, recently returned to her hometown of Jackson, Mississippi, to host her inaugural basketball camp. The highly anticipated event drew over 200 enthusiastic campers, providing them with a unique opportunity to learn from one of the sport's finest. With a focus on skill development, teamwork, and sportsmanship, Vivians shared her expertise and inspired the next generation of basketball players.
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FAN ENGAGEMENT
Fan engagement for athletes involves building deep, two-way emotional connections through digital platforms, exclusive content, and interactive experiences, humanizing the athlete and fostering loyalty, which drives revenue through purchases and advocacy, with key tactics like behind-the-scenes social media, Q&As, contests, and personalized content.
PUBLIC RELATIONS (PR)
It’s vital for athletes to be seen through public relations (PR) to build their personal brand, attract major endorsements and partnerships, create fan loyalty, and secure post-career opportunities, the agent or publicist manages their image, controls narratives, helps navigate crises, and extends their influence beyond the game to become entrepreneurs or philanthropists, directly boosting revenue and legacy.
COMMUNITY ENGAGEMENT
Community engagement for athletes involves using their platform for positive impact through volunteering, mentorship, advocacy, and local events, benefiting both the community (health, support, education) and the athletes (personal growth, connection, purpose) by fostering social responsibility, building relationships, and addressing societal needs
CHARITABLE AND BUSINESS DEVELOPMENT
Athletes leverage their influence for business growth and legacy building through strategic philanthropy, connecting with fans, enhancing personal brands, and creating new ventures in health/wellness, often via foundations (like LeBron James’s I PROMISE) or ambassadorships (like Serena Williams for UNICEF). This charitable impact builds authentic connections, attracts endorsements, and can evolve into purpose-driven businesses