wELCOME TO DEFINING SPORTS
4 Olympic Gold Medals. 40+ First Round Picks. 1 Gold Glove. 2 Rookie of the Year Awards. 3 League MVP’s. 2 Super Bowl Championship Ring. 20+ All-Star Appearances. Silver Slugger Award. 2 WNBA All-Star Game MVP’s. 1 World Series Championship Ring. 2 Home Run Leader. 1 NHL Stanley Cup. 12 WNBA Championship Rings. 8 NBA Championship Rings. 3 Naismith Basketball Hall of Famers. From legends including AJ Andrews, Ron Harper, Cheryl Ford, Antoine Carr, Sheryl Swoopes and Derek Anderson to today’s best and brightest such as Tyler Tolbert and Victoria Vivians.
At Defining Sports, we believe that the true measure of success goes beyond wins and losses, statistics, championships and accolades. It’s about building a lasting brand that inspires generations to come. That’s why we’re dedicated to providing our clients with the tools, resources, and expertise needed to succeed not just on the court, but in life
From rookie sensations to seasoned veterans, our dedicated team of experts provides tailored support to help players navigate the complexities of professional basketball. Whether it’s securing lucrative sponsorship deals, developing strategic marketing campaigns, or creating philanthropic initiatives that give back to the community, we are committed to helping our clients achieve their goals and leave a lasting legacy.
DEFINING SPORTS • SPORTS MARKETING AGENCY
YOUR LEGACY MATTERS
Defining Sports will work closely with you to identify and capitalize on new opportunities, creating a customized plan that aligns with your goals and objectives.
With our guidance, you can expect to see a significant increase in brand recognition, fan loyalty, and ultimately, revenue growth. Our commitment is to deliver results-driven solutions that meet your unique needs and exceed your personal and professional expectations.
Their legacy is not defined by a single victory or achievement, but by the ripple effect of their actions. It’s the scholarships they establish, the charities they support, and the lives they touch. It’s the way they carry themselves with humility and grace, even in the face of adversity. It’s the way they use their platform to elevate others, to break down barriers, and to push for progress.
In the end, it’s not just about winning or losing, but about the impact you have on the world around you. It’s about leaving a mark that will be remembered long after you’re gone. So, when your time comes, what will you do with it? Will you be a hero in sports or a legend in life?
WE LITERALLY
REPRESENT THE BEST!
When you partner with Defining Sports, you’re not just gaining an agency – you’re gaining a trusted ally, a confidant, and a champion of your success. Our 20-year track record speaks for itself, but it’s the relationships we’ve built, the careers we’ve launched, and the legacies we’ve helped forge that truly define our legacy. That’s Defining Sports – LITERALLY!
WE DO IT WITH PASSION
what we offer
From talent identification and development to contract negotiation and endorsement management, our team of seasoned experts will work tirelessly to ensure that you’re equipped with the tools, resources, and expertise necessary to thrive in an increasingly competitive landscape. We’ll help you navigate the complexities of the sports industry, providing strategic counsel and unwavering support as you pursue your passions and push the boundaries of human achievement.
- Community Relations
- Fan Engagement
- Endorsements & Partnerships
- Signings and Appearances
- Public & Media Relations
- Concierge
- Business Development
- Camp and Clinic Management
- Crisis Management
- Name, Image and Likeness
- Contract Negotiation
- Creative Strategies
Companies who recently locked in deals with our clients.
our team
Meet our Squad
Teamworks makes dreams work. We can’t do it without each other. When individual strengths unite, collective success ignites. Together, we rise above challenges, amplify innovative ideas, and turn visions into reality.
D.J. Fisher
Philanthropist x Businessman x Sports Agent
D.J.’s unwavering dedication and relentless work ethic serve as a testament to the values instilled in him from a young age. His upbringing, which emphasized the importance of family, hard work, and faith, laid the foundation for his remarkable journey. Leveraging his passion for sports and business savvy, he established Defining Sports in 2005, merging his deep understanding of business with his love for athletics to offer unparalleled support to top athletes and coaches across all sports.
Over the past 20 years, D.J.’s agency has set the standard for pioneering marketing initiatives, securing lucrative endorsement deals, fan engagement, cultivating impactful community partnerships, and devising innovative business development strategies. This has led to the establishment of an unparalleled portfolio and the negotiation of millions of dollars in deals, solidifying Defining Sports as an industry leader.
In addition to his professional accomplishments, D.J. has become a highly sought-after public motivational speaker, sharing his wealth of knowledge and expertise with diverse communities and aspiring students at numerous colleges and universities. Through his mentorship, many of his team members and mentees have gone on to establish their own agencies or ascend to prominent leadership positions in both professional and collegiate sports.
DJ’s philanthropic efforts have not gone unnoticed, earning him numerous accolades, including the prestigious “Humanitarian of the Year” award. His tireless work has inspired a new wave of community leaders and change-makers, solidifying his legacy as a beacon of hope and inspiration for countless individuals.
Through his foundation, DJ continues to push the boundaries of what is possible, driving meaningful change and leaving a lasting impact on the lives of those he touches. As a testament to his unwavering dedication, his foundation has been recognized as one of the top charitable organizations in the country, serving as a shining example of the power of compassion and generosity.
ACCOLADES: Business Journal 40 Under 40 • 100 Most Influential Minorities In Sports • Black Enterprise Modern Man of the Year • President Barack H. Obama Presidential Letter of Appreciation • City of Wichita Mayor’s Medallion for Meritorious Service • Sports Humanitarian Award • Sports Executive of the Year • Most Powerful African Americans in Sports • Wichita’s 50 Most Influential People In Sports • Business Journal Marketing Executive of the Year
