About Us

D.J.’s unwavering dedication and relentless work ethic serve as a testament to the values instilled in him from a young age. His upbringing, which emphasized the importance of family, hard work, and faith, laid the foundation for his remarkable journey. Leveraging his passion for sports, he established Defining Sports in 2005, merging his deep understanding of business with his love for athletics to offer unparalleled support to top athletes and coaches across all sports.

Over the past two decades, D.J.’s agency has set the standard for pioneering marketing initiatives, securing lucrative endorsement deals, cultivating impactful partnerships, and devising innovative business development strategies. This has led to the establishment of an unparalleled portfolio and the negotiation of millions of dollars in deals, solidifying Defining Sports as an industry leader.

In addition to his professional accomplishments, D.J. has become a highly sought-after public motivational speaker, sharing his wealth of knowledge and expertise with diverse communities and aspiring students at numerous colleges and universities. Through his mentorship, many of his team members and mentees have gone on to establish their own agencies or ascend to prominent leadership positions in both professional and collegiate sports.

He currently serves on several non-profit trustee and governance boards, and public boards of trustees, including being the Chairman of the Board for The DJ Fisher Foundation. His commitment to improving the well-being of underserved populations demonstrates his steadfast dedication to enhancing the quality of life for disadvantaged communities, low-income families, and at-risk children.