Portfolio
We are delighted to invite you to have a closer look at our diverse and exciting portfolio of work! Our expertise spans various mediums, including national movie productions, television commercials, product launches, and much more. We pride ourselves on our dedication to crafting unique and engaging experiences that resonate with our clients’ audiences and achieve their desired goals. Our portfolio showcases only a small glimpse of the many successful projects we have executed over the years.
QUEEN UNDERWOOD
QUEEN OF THE RING
Our client, Queen Underwood featured on “Anderson”. A nationally syndicated talk show hosted by broadcast journalist and political commentator current anchor, Anderson Cooper, Cooper has won 18 Emmy Awards and two Peabody Awards, most notably from CNN.
STEPHANIE DURST
TEAM WORK MAKES THE DREAM WORK
The 2012 Summer Olympics look to be the story of redemption. One of the stars of the United States Track and Field Team is Lolo Jones, partnering with our client, Stephanie Durst. a 13-time All-American at Louisiana State University (LSU) and finished her career among the top ten all-time in the 60-meter dash and both the indoor and outdoor 200 meters. She also helped lead the Lady Tigers to four National Titles – three indoor and one outdoor.
ANTOINE CARR
THE BIG DAWG GETS IT
Renowned NBA player, Antoine Carr, collaborates with a local sports apparel shop to create a promotional video aimed at advocating for college basketball enthusiasts to purchase their merchandise from Tad’s Locker Room. The catchphrase “I Got It At Tad’s!” serves as a call-to-action, urging fans to acquire genuine apparel and accessories from this reputable store.
ALEX HARDEN
cOME ON CHARLES!
The post-game studio show following every NBA telecast on TNT, hosted by the illustrious Ernie Johnson, features riveting analyses from Hall of Famers Charles Barkley and Shaquille O’Neal, alongside NBA champion Kenny Smith. The show is a melange of interviews, highlights, and captivating discussions. Our esteemed client, Alex Harden was featured on this illustrious nationally televised show.
GLORY JOHNSON
GATORADE
The Women’s National Basketball Association (WNBA) has been the premier stage for some of the world’s most exceptional basketball players for 25 years. These players have competed in intense games to attain glory, championships, and create memorable legacies. Gatorade highlighted some of the top games and players, featuring our client, Glory Johnson.
AJ ANDREWS
A TRAILBLAZER
AJ Andrews is an exceptional athlete who has set a new standard for what women can achieve in sports. Her groundbreaking achievement as the first woman to win the Gold Glove award is a testament to her unwavering commitment and unrelenting spirit. As her trusted partner, we were thrilled to facilitate an exclusive Marucci deal that would allow her to showcase her incredible talent on an even bigger stage. With her own signature bat and glove, AJ is now primed to take her game to unprecedented heights and motivate others to chase their goals with unwavering confidence.
sHERYL SWOOPES
HARDWOOD TO THE SILVERSCREEN
The LEGO Movie 2: The Second Part, produced by Warner Bros. Pictures. This was an exciting opportunity for Ms. Swoopes to showcase her talents and join forces with Hall of Famer, Gary Payton. The film has achieved impressive worldwide success, grossing over $199.6 million against a budget of $99 million.
CHANTELLE ANDERSON
PETLABS COMMERCIAL
Chantelle Anderson has collaborated with PetLabsMD.com to leverage her influential presence and support the company in promoting their products and enhancing brand recognition. She has effectively contributed to the company’s sales and brand awareness through a straightforward commercial advertisement.
GLORY JOHNSON
MOTHER AND HOOPER
Glory Johnson, one of the most accomplished athletes to ever grace the WNBA, is revered not only for her sporting prowess but also for her role as a devoted mother to her twin daughters. In sharing her personal experiences, she speaks eloquently of the happiness that parenting and basketball bring into her life and takes pride in inspiring fellow mothers to persevere in their own journeys. Her words serve as a testimony to the rewards that can be gained from balancing professional aspirations with a fulfilling family life.
SHERYL SWOOPES
A LEGEND HONORED
Following the acquisition of Sheryl Swoopes, we conducted market research in order to identify meaningful ways to celebrate her many accomplishments. Upon discovering that her high school had not yet retired her jersey, we took decisive action to secure the basketball court in her honor as well as obtain official recognition of her jersey. Additionally, we supported an autograph signing event and placed prominent billboards commemorating Sheryl’s achievements throughout her hometown of Brownsfield, Texas.
VICTORIA VIVIANS
tHE QUEEN OF QUEENS
Victoria Vivians returned to Mississippi to host her inaugural basketball camp. Despite the short time frame we had to organize the event, we were able to bring in over 300 registered campers from all across the Southeastern United States. Our agency showed up with the utmost confidence and delivered nothing but the most dynamic results, proving that we are a team that can always deliver under pressure.
ANTOINE CARR
A LEGEND RETURNS
Antoine Carr, a former NBA legend, was called back to his previous team’s arena due to a low attendance season. His attendance was presense anticipated and resulted in the arena being completely sold out, elevating the spirits of the San Antonio Spurs crowd. Carr’s contributions were integral to the triumphant rebuilding of the Spurs organization.
TIFFANY BIAS
VERSATILE AND ACCOMPLISHED
Tiffany’s a true powerhouse, showing other athletes that they can do it all. Her confidence and presence are off the charts, making her a total standout. She’s living proof that with some grit and self-belief, any young woman can shine in multiple fields.
TRE'ZURE JOBE
A HOMETOWN TRE'ZURE
Tre’Zure Jobe signed an exclusive NIL deal with Pedego Electric Bikes of Wichita, solidifying her position as the highest-paid student-athlete at the University. As a leading scorer on the Wichita State women’s basketball team, Tre’Zure Jobe embodies dedication, teamwork, and a commitment to excellence.
ADRIAN GRIFFIN
THE GOOD ACE
Adrian Griffin’s generosity made a significant impact on the Blue Aces’ special needs basketball team. The coach donated items to raise funds for new uniforms, allowing every team member to feel a sense of pride and belonging. The actions taken by Griffin and the support received from the community shed light on the importance of inclusivity and equal opportunities for individuals with disabilities.
GLORY JOHNSON
A GLORY-OUS OCCASION
Glory Johnson’s appearance on the nationally televised show “Say Yes To The Dress” showcased her anticipation for the upcoming wedding with her fiancé, fellow WNBA star Brittney Griner. Despite the cameras and the pressure of making such a personal decision in the public eye, the episode captured over 3 million viewers.
DEREK ANDERSON
nEVER GIVE UP
Stamina is an Inspiring Life Journey of a young child finding enough strength and courage to go from sleeping in an abondoned apartment at the age of eleven to becoming an NCAA, Olympic, and NBA champion. Derek Anderson has a story to be told and it was told to the World through Don Lemon and CNN.
VARIOUS ATHLETES
MARCH MADNESS
The US Army is proud to partner with the NCAA March Madness to create an ad featuring some our clients, promoting brotherhood and unity. Through this collaboration, we aim to showcase the values of teamwork, leadership, and dedication that both the US Army and NCAA March Madness embody. This marketing initiative highlights the shared commitment to excellence and the spirit of togetherness that unites us all.
VARIOUS ATHLETES
THE FINAL FOUR
Invesco QQQ wanted an interactive and technology-driven fan experience to highlight their sponsorship at this year’s NCAA Final Four Men’s and Women’s Championships. Defining Sports locked in deals to design and develop an experience so sports fans could see and feel what it’s like to be on the court where they can recreate a moment during a pivotal NCAA March Madness Final Four. These moments playing on video screens throughout the kiosk included many of our clients who are NCAA Legends!
AJ Andrews
Unapologetic: The Black Female Athlete
The television special Unapologetic: The Black Female Athlete, the centerpiece of ESPN’s month-long commemoration of Black History Month, debuts Sunday, Feb. 24, at 10 p.m. ET on ESPN2. The thought-provoking program highlights the challenges, portrayal and achievements of black female athletes.
The program features interviews with a lineup of accomplished female athletes including Laila Ali, Michelle Carter, Misty Copeland, Allyson Felix, Simone Manuel, Ibtihaj Muhammad, Nneka Ogwumike and A’ja Wilson. Professional softball phenom and Gold Glove recipient A.J. Andrews is the program’s host and interviewer.